Sensse Wood Visited Vegas Surface Show
Sensse Wood visited Vegas Surface show on 20th Jan.2016. "Surface show is the most professional exhibition of flooring surface covering material and new technology in North America, The new products and innovation is launched in the show, you may catch up the industry trends in flooring covering business", said Mr. Gavin, sales manager from Sensse Wood. He went to Surface show with production manager from factory.
The main purpose of this trip is to visit exhibition and see from the market how is the wooden flooring business in North America, and which kind of new collection of engineered wooden floor can be developed in the new year.
They arrived to Los Angeles two days before exhibition, firstly they went to the market to see the marketing of wooden flooring, After visiting some of the supermarket and floor stores, they found wooden floor is very popular in American market, compare to other kind of flooring, the most popular is laminate flooring, secondly is engineered hardwood flooring, thirdly is luxury vinyl tiles which is increasing in the market in two or three years.
Nowadays, one of the new engineered floor with HDF core-board is more and more accepted in American market due to the dumping tax for engineered plywood core-boards flooring original manufactured in China. People called this kind of flooring "HDF engineered flooring", It has same surface treatment as natural wooden floor because the top layer is made by real wooden veneer.
Another trend is the increase of LVT floor instead of laminate floor, As we know "Lumber Liquidator Scandal" last year, Laminate flooring sales reduced too much ,that's why LVT has increased as well as it's advantages
After seeing the exhibition, we learnt a lot of the customer needs and have idea of marketing strategy of new products development. Anyway, To satisfy customers, keeping certain quality is more important than innovation , especially the issue of health and eco friendly. Sensse Wood is going to offer best floor solutions in the new year.